Warmly

Name: Warmly review
Item: Warmly
Rating: 7.2
Author: Revenue Directory

7.2

Website-visitor ID and intent-signal orchestration, now with an official MCP server for read-only agent access.

Prospecting & dataSan Francisco, CAMid-marketEnterprise

Visit websiteFrom $10,000/yr (sales-led, enterprise pricing)

The verdict

Strong visitor-ID and intent orchestration with a real MCP server, but enterprise-only pricing puts it out of reach for smaller teams.

Best for: Mid-market and enterprise teams that already have budget for a dedicated intent-data layer and want it wired into an AI agent.

AI-stack fit

66/100

Warmly runs an official OAuth MCP server (opps-api.getwarmly.com/api/mcp) plus a Bearer-auth REST API, both usable with Claude and other MCP clients. The MCP tools are currently read-only (visitors, accounts, credits), sold as a separate self-serve API product (free tier: 250 credits/mo) distinct from the enterprise platform pricing above.

MCP support

Official MCP server

Public API

REST API

Works with

Claude / Claude CodeCursor

What's good

Official MCP server (OAuth) works with Claude Desktop, Claude Code, Cursor, and any MCP client
Unified intent layer combines 1st/2nd/3rd-party signals (web behavior, job changes, hiring, G2, LinkedIn) instead of just visitor ID
AI agents (Inbound Agent, TAM Agent) automate chat, retargeting, and outbound orchestration, not just alerts

What's not

No free plan or trial on the core platform, pricing starts at $10,000/yr and is sales-led
MCP server only exposes 3 read-only tools (list visitors, list accounts, credits remaining), no write/automation actions yet
HubSpot announced its acquisition of Warmly in June 2026, an open question for its roadmap and independence going forward

Warmly pricing

From $10,000/yr (sales-led, enterprise pricing). Verified 2026-09-14.

Plan	Price	Best for
AI Web-Deanonymization	$10,000/yr	Core visitor-ID, min 10K credits/mo.
Inbound Chat	$20,000/yr	Adds AI chat agent.
AI Inbound Autopilot	$30,000/yr	Most popular, full orchestration.

In-depth written review coming soon. The structured scorecard above reflects Revenue Directory's current assessment of Warmly.